The 90s were the best. Don’t you agree? Things were much simpler then. If you needed to make your brand visible to the target audience, all you needed to do was pay for a commercial on TV or radio, and bingo! The market knows about you. But now, things have become a lot more complicated.
Affording a commercial on TV during the prime time is an impossible task for small and medium brands. And though the internet has made things easier for small businesses, building brand visibility is still a massive challenge for most people. However, there are a few hacks that you can adapt to improve the online presence of your brand.
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Search engine optimization is a must:
Your online presence won’t make any difference if nobody visits your website. The most convenient way to make sure that you get enough visibility from your intended audience is by optimizing all your web-pages for the search engines. Now, search engine optimization (SEO) itself is a vast area, and you need to put in a lot of effort to get the desired results.
Start with the keyword research for the particular piece of content you are working on. The right use of keywords can boost your SEO rankings and help your content feature higher on the search engine results page (SERP).
However, keywords alone cannot help your page to climb up the rankings. You need to optimize the page for mobile devices, improve page loading speed, and improve the quality of contents, backlinks and much more. If you want to make your brand visible to the audience, you cannot skip this part.
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Post regularly, but also maintain the quality:
You must have heard the phrase “out of sight, out of mind”. Well, it’s the same for brands as well. If you post a blog today and take months to create the next post, you will never be able to create a loyal audience base.
Research from HubSpot shows that brands that publish 16 posts per month receive a better flow of traffic on their websites than those which posted less than 5 posts a month. Such reports indicate that the frequency of post does have an impact on the website’s ranking on search engines.
However, you need to acknowledge the fact that whether it is the search engine or the audiences, everyone prefers quality over quantity. So, even if you are frequently posting content on the website, you are neither going to get a better rank nor a better viewership if the quality continues to deteriorate.
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Choose the social media channels wisely:
Social media platforms are one of the finest places to connect with people. While forming the content marketing strategy to improve your digital presence, you should definitely include social media planning into the strategy.
Firstly, you need to conduct research to find out where to find the majority of your target audience. Facebook and Twitter are applicable to promote almost all kinds of brands. However, a certain cluster of the audience is found at specific platforms only. For instance, if your brand offers a service or product that has a visual appeal, you can find better engagement on platforms like Instagram and Pinterest.
Online presence is mandatory to run a successful business. Interestingly, content marketing can help you improve the presence significantly.
Once you have found the right social media channels for your brand, you need to engage the audience through those channels. Stay active across the channels, and engage in regular interactions if possible. Also, share relevant image, video and blog posts with the audience not only to drive more traffic, but also to increase conversion and build brand visibility.
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Focus on email marketing strategies:
Even though a lot of people believe that email marketing is dead, it is actually the most effective way to nurture the leads and convert them into loyal customers. However, spamming them with numerous emails throughout the day won’t help you get a better online presence.
According to a US-based research firm – Radicati, the regular office workers receive an average of 121 emails per day, and half of those emails are actually spam. Just think if they will be interested to read another spam email from you when they are already receiving so many on a daily basis.
Sending irrelevant emails to your leads can increase the chances of unsubscription. That’s the last thing you want to happen. To avoid it, you need to prepare a personalized email for your subscribers. Also, timing plays a crucial role in determining the open rate of the email you send. A research done by SmartFocus reveals which time is ideal for sending emails. You should definitely check that out.
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Don’t forget to invest in videos:
It’s not a secret anymore that the majority of the internet users access the internet on their mobile device. In fact, a reputed research firm – Statista has revealed that in 2017, around 49.73 percent of the webpage views in the world are done on mobile devices (excluding tablets). And now that Smartphone comes with wider screens, the video watching experience has become better on mobile screens.
With the availability of cheaper Smartphone and better connectivity, people have started to like watching videos on their phones, especially while surfing through their Facebook newsfeeds. In fact, as of 2015, Facebook used to receive 8 billion video views per day as per the data revealed by TechCrunch. The number has only increased in the recent years.
You can also capitalize on this and increase your brand visibility on the internet. Broadcasting live videos is now the latest trend on Facebook. In fact, it fetches more organic traffic than images and other posts. Interestingly, it does not even require a formal setup for recording. Videos recorded on a regular Smartphone can easily get millions of views on a daily basis.
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Engage audiences with visuals:
Everything that shines does not necessarily have to be gold, but that doesn’t apply to attracting people’s attention. Visuals do the same for your content. Yes, it is absolutely necessary to post quality contents on the internet to get better visibility for your brand. But, if you are still struggling to fetch satisfying results, it is probably because of a lack of visual appeal.
The content you post may be well-written and even have the right set of keywords, but if the appearance of the pages is unattractive, viewers may leave the page after a few seconds of their visits, increasing the bounce rate of your pages. Enrich your content with some eye-catching images and other visual elements.
Interestingly, the images, video clips, white space, theme and other visual elements of your web-pages have a significant influence on the SEO ranking of your website. So, adding attractive visual elements on your web-pages not only gets you better viewership but also helps you climb up the list of SEO ranking.
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Try to acquire more backlinks from reputed sites:
A backlink is basically a link that connects to your particular web-page. This is one thing that helps you siphon traffic from a third party webpage, but in a legitimate way. You can get in touch with the people who run a popular website, and ask them if you can write a guest blog for them.
You can slide in a hyperlink to your website in that guest post, and if the guest post is accepted, you will get a backlink to your site. Every time a visitor of that page clicks on that link, they’ll land on your page. It is a great option to improve your visibility on the internet. However, you will need to approach high-ranking websites for guest posts with backlinks repeatedly.
Search engines like Google also consider backlink as a crucial element for SEO ranking. If your page is linked to a webpage with higher domain authority, you will receive better ranking than those which are not. Though, it is one of the few things that influence the SEO ranks, you will have to maintain those metrics as well.
As you may have noticed, improving the online presence of your brand is not an easy feat to perform. However, it is very much attainable if you have the zeal to accomplish the humongous task. The aforementioned tips can certainly make things a lot easier for you.
Author bio: John Mark is an academic professional with special expertise in academic writing. He has been working as an assignment help expert at Myassignmenthelp.com. Apart from this, he loves blogging.
This article is published under GUEST POST policy of the Tech Counsellor
